Building community through cycling, storytelling, and shared experiences.
How it all got started
Common Empire was built from a simple idea — that adventure is better when it’s shared. What started as a few friends exploring the backroads around Ottawa and Gatineau has grown into a community of riders, explorers, and outdoor enthusiasts who believe that connection is the real reward.
We host rides, events, and experiences that celebrate movement, nature, and the people who make it all worthwhile. From early-morning coffee spins to multi-day bikepacking adventures, our events are about bringing people together, discovering new routes, and supporting the local businesses that give each ride its character.
At its heart, Common Empire isn’t about racing or records — it’s about belonging. Whether you’re clipping in for the first time or chasing gravel across Lanark County, you’re part of a community that values curiosity, inclusivity, and the freedom found on two wheels.
Through our events, collaborations, and storytelling, we aim to inspire others to ride, explore, and connect — creating moments that last long after the pedals stop turning.
For Cyclists & Community
We believe bikes bring people together. Our rides, events, and stories highlight the joy of movement, local discovery, and the friendships that form along the way. Whether you’re joining your first group ride, exploring gravel routes, or training for a big goal, Common Empire is your community.
For Tourism associations
Inspire Visitors With Ready-to-Use Adventure Guides
We partner with tourism associations to showcase destinations through cycling and outdoor exploration.
We Provide:
Cycling & Adventure Guides: Professionally researched routes, points of interest, and itineraries.
Content & Media Packages: Photo and video content to promote your region.
Destination Landing Pages: SEO-optimized pages that drive traffic and extend visitor stays.
Event Integration: Collaborative rides and festivals that connect tourism and community.
Recent projects include “Taste the Maple,” “Candy Burner,” and the “Rise & Ride” series — all blending exploration with local culture and business support.
For Municipalities
Activate Your Community Through Cycling & Adventure
We help municipalities design and promote cycling-friendly experiences that support local businesses and enhance regional identity.
Our Services Include:
Feasibility Studies: Assess your region’s potential for cycling and outdoor tourism.
Route Development: Curated gravel, road, and trail networks with maps, GPX files, and descriptions.
Economic Impact: Attract visitors, boost tourism revenue, and highlight sustainable mobility.
Community Engagement: Events, surveys, and photo/video assets that tell your community’s story.
For Brands
Partner With an Authentic Outdoor Community
We work with outdoor, cycling, and lifestyle brands to create authentic stories and experiences that connect with riders where it matters — on the road, on the trail, and in the moments between.
How We Collaborate:
Content Creation: Photography, video, and storytelling rooted in real experiences.
Product Integration: Gear testing and authentic product use in real-world conditions.
Event Sponsorship: Showcase your brand through local and regional events that resonate with active audiences.
Community Access: Direct engagement with cyclists, adventurers, and creators across Ottawa–Gatineau and beyond.
Past partners include Specialized, MSR, Thermarest, and Platypus.
Our Mission
To build stronger communities through cycling, creativity, and collaboration — connecting riders, brands, and regions through shared adventure.
Let’s Ride Together
If you’re a brand, municipality, or tourism association looking to grow your reach through cycling and outdoor storytelling, we’d love to connect.
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!