Empowering brands with content, event and partnership opportunities
We connect cycling and outdoor brands with real riders, real places, and unforgettable experiences. Through authentic events, creative storytelling, and world-class photography and video, Common Empire helps brands live where adventure happens.
ABOUT COMMON EMPIRE
Common Empire is a collective of riders, creators, and storytellers who live for the outdoors. Based in Eastern Ontario, we create events and content that celebrate the spirit of adventure — on gravel, pavement, or trail. We bridge the gap between brands and communities, giving companies a platform to connect with passionate cyclists and outdoor enthusiasts in meaningful, measurable ways.
Our Services
REAL CONNECTIONS, REAL RIDERS
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Evaluate the potential of cycling routes, trails, and outdoor corridors.
• Assess accessibility, safety, amenities, and local business integration.
• Identify gaps and opportunities using on-the-ground scouting and geospatial data.
• Deliver actionable reports and visual summaries to support funding and development applications.
INTEGRADED GRAND EXPERIENCES
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Build interactive, data-driven landing pages for your community.
Showcase local trails, cycling routes, attractions, and services.
Integrate real-time open data, from municipal GIS to tourism assets.
Encourage discovery while improving search visibility and visitor engagement.
Example: A landing page for your municipality that maps cycling routes, points of interest, public amenities, and local businesses — built on our location intelligence framework.
CONTENT THAT TELLS A STORY
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• Connect municipal open data (trails, amenities, permits, land use, etc.) with our mapping tools.
• Normalize and visualize data using our Neighbourly API for geospatial boundaries.
• Combine infrastructure data with storytelling and media for a complete destination experience.
• Create public-facing maps that are accurate, user-friendly, and easy to maintain.
EDITORIAL PARTNERSHIPS
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Evaluate the potential of cycling routes, trails, and outdoor corridors.
• Assess accessibility, safety, amenities, and local business integration.
• Identify gaps and opportunities using on-the-ground scouting and geospatial data.
• Deliver actionable reports and visual summaries to support funding and development applications.
EVENT SPONSORSHIP OPPORTUNITIES
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Build interactive, data-driven landing pages for your community.
Showcase local trails, cycling routes, attractions, and services.
Integrate real-time open data, from municipal GIS to tourism assets.
Encourage discovery while improving search visibility and visitor engagement.
Example: A landing page for your municipality that maps cycling routes, points of interest, public amenities, and local businesses — built on our location intelligence framework.
MEASURED IMPACT
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• Connect municipal open data (trails, amenities, permits, land use, etc.) with our mapping tools.
• Normalize and visualize data using our Neighbourly API for geospatial boundaries.
• Combine infrastructure data with storytelling and media for a complete destination experience.
• Create public-facing maps that are accurate, user-friendly, and easy to maintain.
What we OFFER
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BRAND INTEGRATION & SPONSORSHIPS
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CONTENT CREATION
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Editorial & Storytelling
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Social Campaigns
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Product Testing & Reviews
THE DELIVERABLES.
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Branded photo & video packages from live events
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Editorial articles and product features
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Event integration & signage placement
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Social media campaigns & analytics reports
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Collaborative content calendar planning
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Partnership showcase page on Common Empire website
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
EVENT integration
Our signature events are designed for brand visibility and engagement:
Taste the Maple – A spring gravel experience celebrating local food and maple country.
Candy Burner – A post-Halloween ride with community fundraising and brand activation.
Rise & Ride / Park Loops – Weekly ride series built for engagement and gear testing.
Communiski – Winter XC ski series connecting outdoor enthusiasts across the region.
Each event offers multiple integration options — from branded checkpoints and demo zones to media partnerships and social coverage.
We don’t do staged product shoots — we create real experiences that capture the feeling of riding, exploring, and belonging. Our content combines professional storytelling with raw authenticity, helping your brand build credibility and emotion. Every campaign is rooted in purpose: highlighting how your products empower people to go further, explore deeper, and share the ride.
Our Approach
Why partner with us
Authentic Brand Integration
Your products aren’t just featured — they’re lived. We showcase your brand through real riders, real stories, and real experiences that build trust and emotional connection.
Cross-Event Exposure
Your brand becomes part of our annual rhythm — featured across rides like Taste the Maple, Candy Burner, and Communiski, ensuring year-round visibility and engagement.
High-Impact Content Creation
From photography to video and editorial storytelling, our creative team captures your products in their natural element — creating assets that perform across digital, social, and print.
Strategic Storytelling
We combine product expertise with creative storytelling to highlight how your gear performs and why it matters — connecting innovation with inspiration.
Engaged Outdoor Community
Our audience isn’t passive — they ride, explore, and share. Partnering with Common Empire connects your brand to an active, loyal community that values quality and authenticity.
Measured Reach & Return
Every partnership includes performance tracking, post-event metrics, and content analytics — so you can see exactly how your brand resonates across platforms and audiences.
Your Brand Belongs Where the Adventure Happens..
Join us on the road, on the trail, and in the stories that inspire riders to explore more.
Get in touch.
info@commonempire.com
(613) 355-3130
7 Bayview Station Road
Ottawa, On
K1Y 3B5